Over the past two decades, the region has made conscious efforts to reposition itself as a tourist destination, organizing major exhibitions, conferences and corporate events, in addition to hosting high profile sporting spectacles such as the Formula 1 Grand Prix races in Bahrain and Abu Dhabi, and the giga projects in the Kingdom of Saudi Arabia. With growth in international interest in the region and the resultant surge in traffic, as well as a concerted effort by regional governments to diversify sources of income, there has been an increase in the flow of investment into the hospitality sector to cater to growing demand.